You are currently viewing Probate marketing plan

Probate marketing plan

Managing the details of a probate, trust or conservatorship estate is complicated enough. Choose a real estate partner who will treat the process respectfully and seamlessly. The key to a successful sale is to list your property with an agent who understand both the complexities of fiduciary sales and the needs and challenges that may arise from your unique probate estate, trust or conservatorship situation. If you are faced with the sale of real property through probate proceedings, you’ve come to the right team: Associate Broker, Kes Stadler & Associates.
Why Kes Stadler & Associates? What you can expect when you work with us on your probate, trust or conservatorship estate:

  •  Straightforward, non-technical communication with all parties, including families.
  •  Seamless liaising among families, attorneys, accountants, trustees, conservators and court personnel.
  •  Garnering the best possible price for the trustee and heirs.
  •  Minimal stress from you, our client(s) – and representation of your best interests, all around.
  •  A proven marketing plan to get the property sold quickly for the highest value and least liability possible.
  • Trained as a Certified Probate Real Estate Advisor
  • We help you with the estate sale, clean up, title issues, probate issues, repairs that might be needed, lawn care, utilities and much more.
  • Native of Atlanta with over 25 years of experience in Real Estate and probate.

Our Turn-key Property Preparation and Sales Service:

We assist our probate clients who are short on time and/or overwhelmed by the process, with our turn-key property preparation and sales service that saves time, energy, money and anxiety. Our full-service probate and estate sale program provides trustees with liquidation assistance in the estate sale of personal items through a direct estate sale, online item auctions, relocation of unsold items, salvage item clearance, cleaning of the property and preparation of the home for sale to include minor repairs and even free staging!

Our Network Sets You Up for Success:

Kes and his team have a network of investors, rehabbers  and builders to market your properties to if your estate  home is not in a condition where it could transact on the open market which would help get the property to a place to ensure a competitive and highest price sale. Working with a probate, trust and conservatorship Realtor estate resource that doesn’t have these relationships would be risky; your property could be challenging to sell or fall in and out of contract.

Marketing Plan

Proven track record.  Partnering with us means you’re using one of the top-rated brokers in Metro Atlanta. You also secure our entire team: Kes Stadler & Associates. Kes is also a Certified Real estate probate advisor.
Strength of our team.  You’ll have career professional Realtors® assigned to your home, and an entire team will be working together on the sale of your property.  This dynamic team includes closing processors, lenders, inspectors, appraisers, architects, attorneys, design teams, marketing and graphic experts, and a social media expert all at our disposal and working for us on your transaction.
Expert property “readiness” advice.  We will walk through the home with you to make suggestions for preparing this property for a faster sale and to net more money for you.  This can include design recommendations. 
Project management documentation.  Sale preparation checklist and schedule to be provided to ensure we are on the same page for all presale and marketing efforts, and expectations for performance are defined.
Determining list price:  Setting a current market-value asking price — from the beginning — will solicit the most views for your home, since price is the number one criteria for most buyers.  Determining a specific asking price can be the most difficult aspect of selling your home, since you want the maximum sales price without overpricing. There are no second chances once your home is listed and time on the market will devalue your investment.  Let our team assemble a viewable current extensive comparable market analysis to assist you in determining an appropriate listing price.
Staging advice and coordination.  We stage all homes for FREE.  We will provide all that is needed to ensure your home shows in its best light.
We attend all showings!  This is critical.  About two out of five purchases will be from out of state buyers, and here in Metro Atlanta, one of five is from out of the country. These buyers will view five other influential neighborhoods.  As we live and work right here in Metro Atlanta, our presence and knowledge of both the build and the neighborhood will help buyers see the value in the lifestyle that comes with this home.  These efforts will help us discern ourselves from the competing listings and neighborhoods.
Seller disclosure package.  This ensures your property will be appropriately positioned in the marketplace.
Estate “Home for Sale” yard sign.  This branded signage will include property-specific riders to include information about the home.  Estate signage shows this is an important home.
Realtor® outreach.  We will directly message the 1700+ Realtors® agents in our six offices. Outreach includes our relocation department, where we work with over 200 large Atlanta based companies as their relocation brokerage firm (Coca-Cola, Home Depot, Georgia Pacific, etc.).
Professional photography.  High end photography for pre-sale, and again (with home staging) should we not sell the home prior to completion.  The professional property photos and virtual tour will be uploaded to over 500 hundred web sites for maximum buyer exposure (locally, nationally, and internationally!).
Glowing property description.  We’ll prepare a detailed list of features that your property offers for our marketing materials and strategy.
A focus on story telling.  Most agents primarily focus on the facts and features of a home when they expose it to the market.  Our focus is on telling the story of your home and its special benefits.  This includes the story of your amazing community.  Buyers are purchasing and will pay more for a “lifestyle”.  The difference is subtle but powerful.  All of our marketing, including property brochures, print marketing, web marketing, virtual tours, etc., are focused on telling the story of your home.  Buyers only care about the facts and features of your home after they have connected with it emotionally.
Strategic mailers.  We’ll distribute “Just Listed” postcards to homes in your area.  An excellent promotion of your property, this custom-made marketing piece will include photographs and important features of your home, so the neighbors can tell their friends.  Neighbors often know others that want to live in the neighborhood.
MLS posting. Submit property details, showing instructions, photos, and tour information, to the Multiple Listing Service (FMLS and GAMLS), to receive maximum exposure to all members of the REALTOR® community in Atlanta.  (This is typically poorly done as part of the wing and a prayer listing effort.  This is your best marketing opportunity, and the home should be uploaded in a marketing opportunity manner. We’ll tell you how in our meetings together to make such a significant difference here.  Keep in mind how many other sites pull from the FMLS when assessing this portion of the marketing plans importance.)
Social media attack plan.  We’ll implement a social media marketing campaign on Facebook, YouTube and several other social media web sites. Links to the virtual tour, photos, and detailed property description will be included.
Open house.  An open house will be scheduled the first Sunday after the listing goes live in FMLS and GAMLS.
Sense of urgency from Realtor®. By having a Broke and team working on your family members home we can ensure every inquiry about your the property will be responded to in a timely manner.
Real-time, Realtor® feedback. We’ll gather feedback from local Realtors® and send summarized feedback reports weekly — including any new recommendations on making the property the best fit for prospective buyers.

Leave a Reply